01
Challenge
The supplier had strong machining capability but inconsistent front-end qualification. Too many opportunities looked active in CRM without enough proof of fit or timing.
02
System Built
NeuraRank tightened target-account definition, reworked qualification prompts, and introduced a buyer-scoring layer around repeat demand, urgency, and production fit.
03
Outcome
Leadership got a cleaner view of serious opportunities and the sales team spent less time carrying vague demand through the funnel.