01
Challenge
Outbound activity existed, but the team lacked buyer-message consistency, qualification discipline, and visibility into where opportunities were stalling after first response.
02
System Built
We introduced account segmentation, messaging tracks for procurement and supply-chain buyers, clearer RFQ routing, and a review cadence around response quality and next-step ownership.
03
Outcome
The team could prioritise faster, spend more time on serious opportunities, and run a more consistent commercial motion across target accounts.